New beliefs about the world and how people want to interact with it, will require businesses, large and small, across all industries to adapt. In a “Digital First” world, companies will need to (re-) invent new products and services to stay relevant and avoid being commoditized by either Big Technology platforms or small start-ups.
It is well researched that traditional companies struggle to innovate and to re-invent or disrupt themselves from the inside out. Innovation at its core is about developing a new culture and encouraging customer-centric experiments. In six months COVID-19 achieved at least ten years of growth in digital commerce, whether it is people working from home, shopping on-line & locally or connecting with friends and families.
INQA Digital is a new firm with experienced designers, developers and consultants that helps traditional companies achieve their breakthroughs faster so they stay relevant in the new normal.