makes data work hard
for Public Affairs.


Public Affairs and NLP



Client: Lobium

Lobium is an innovative startup company using natural language processing to analyze data for public affairs planning.

The Challenge

Transform a startup into a business from scratch, by applying the INQA incubator program. Connect with multiple stakeholders.


How a startup achieved their first
5-star client in their first quarter.

Through the INQA incubator program for startups, we co-created the business development, marketing and design for Lobium. The result is a clear and concise product and a SaaS company achieving its first 5-star client in their first quarter. INQA is now assisting Lobium with resources and consultancy, to support their first steps on the market. 

" “INQA has been a great stepping stone and booster for our startup. The INQA team is a joy to work with. They are flexible and really got to know our business. In a really short period of time they lead us through all the difficult aspects, from producing our strategy, our development plan, our marketing approach, to creating our designs. We’re now well on our way with engaging potential clients using a hard-hitting narrative and a professional look. We just closed on our first client!”
Tim Werkhoven- Lobium Founder
Tim Werkhoven
Lobium founder- public affairs expert

3 key points of this project

The Process

Phase 1.0 : Business Design

In this phase the startup went from Zero to One. The INQA team worked closely with the Lobium team to co-create the company business, taking step by step a rapid but concrete startup incubator program. The INQA team organized workshops to define the Business model, the Product Mission and Vision, the Unique Selling Point and the target audiences. On the corporate ID level, branding workshops were implemented for visual design, naming of the software, tone of voice, and color palette. 

" I was challenged by the mission of Lobium: democratize public affairs and make them accessible to the public "
Anastasia 800x600
Anastasia Masadi
Design Director- INQA DIGITAL

The Process

Phase 2.0 : Product Design

Following up in phase 2.0, the Minimum Viable Product was created. Branding, design and logo, are based on visual analysis and research. The Lobium startup pitch was based on the marketing website designed strategically to include the automated stakeholder issue matrix, as the MVP. Through business consulting and support, Lobium managed to book their first success within their first 4 months of existence: get their first signed contract with a leading global company. The INQA team is now supporting Lobium with consultancy and resources when needed, to ensure the successful collaboration. 

" I enjoyed this project from the idea stage to launch. The product is now successful and offers a lot of value "
Koen - INQA Digital
Koen Vegter

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