Meiyume is a global retail solutions provider with many years’ experience in the personal care industry, offering product and retail solutions to beauty companies.
To bring together several internal IT-systems, into one customer-facing product with a clear mission and vision. Make the best out of the retail store experience.
We were asked to transform an internally used tool into a commercial service that assists brand companies, merchandisers, and retailers to collaborate better. At a second level we helped our client learn more and gain insights by research calls with customers.
A POS digital management tool, co-created with our client. The product roadmap was shaped by research conducted with all stakeholders and defined in terms of vision and mission.
3 key points of this project
Phase 1.0: Discovery
In the Discovery phase 1.0 for OneHome, we conducted ethnographic research to develop the product roadmap and create several customer personas. In parallel, our development team did the code review. The results shaped the service blueprint.
Phase 2.0: Prototype
In the Prototyping phase we investigated the product vision, created the future service blueprint and conducted part of the Google Design Sprint. Based on these workshops we came up with a Proof of Concept for the virtual plannogram of OneHome, which was shared among the stakeholders. The front-end proof of concept was created by our developers’
Phase 3.0: Set up & Strategy
In Phase 3.0 our Marketing team takes up and validates the hypotheses based on the customer personas that we helped our client define on the discovery phase. We used qualitative research to get insights and find the right messages for OneHome customers. All marketing efforts are aligned with Business development.
Phase 4.0: Growth Execution
Our copywriters and creatives launch the social media channels and set up a plethora of email funnels. The goal is to address the right segments with the right messages, experiment with different channels to grow the client base and optimize the brand experience in the store.
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